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Posts Tagged ‘Players’

Harnessing your Players’ Passion for Gaming in All of your Casino Marketing Efforts!

26 Jul

Harnessing your players’ passion for gaming is something that most casino marketers will agree is the easiest way to increase frequency of play and time at the table/machine. What they can’t agree on is what method is the best. What if it was possible to harness your players passion for the games that they love in a way that could also reward Your Casino with new quality high Theo Players.

When you have a high theo player, some would argue that the best way to reward them is with some type of extravagant gift, or experience that would take them off of the casino property. On the surface this tactic makes sense, because it gives the host some 1 on 1 time to get to know the clients likes and dislikes. There are a couple of problems with the above scenario.

1) When you take someone off property to an event, you take away from the time that they can gamble at your casino.

2) By showing them a great time, they may remember this fondly and even tell some people about it, but they will not be actively engaged in promoting your property

3) While getting quality time with your high theo players is of great importance, remember that the ultimate goal is to earn more revenue for the casino

What can you, as a casino marketer do to ensure that your player development program is as efficient as possible while giving you a better ROI. Why not let your players Bring the Casino Home with a truly targeted player development gift. Everyone talks about targeted gift giving, and targeted player development, but a truly targeted player development gift taps into what Your Player is passionate about. Where better to start then with the very thing that they come to your casino to do, play their favorite casino game.

Finally there is a gift that is perfect for this crowd. A Casino Game of the Month Gift Club. It is the 1st of it’s kind, and since most casino marketers already use monthly gift clubs as player development gifts, this should be a no-brainer. A win-win for both the casino and the player. The player winds up with a branded Home Game set-up as a reward, and the casino winds up being able to do something that has not been possible as of yet….Sponsor Your Players’ Home Game.

Every week when they get together with their friends to play Poker, they along with their friends will be staring at your brand throughout. They say it takes between 4-8 impressions to change the buying habits of someone. Is it worth it to wait a couple of months to add up to 6 new players to your database?

This is what the casino industry needs during this time of growth. By cultivating your players where they are the most comfortable, and allowing them to practice with their buddies, you are building an even stronger bond with your player. The Game of the Month Club allows you to cross-promote other games within your casino that have higher house advantages.

Eric Hansel is the President of Executive Gaming Monthly….The 1st Casino Game of the Month Gift Club, and the coolest gift around. Eric lives in New Jersey with His wife and Son. To find out more about how Executive Gaming Monthly can help you to optimize your promotional spending check out http://www.ExecutiveGamingMonthly.com, or give us a call at 201-927-3526.

 
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Casino Networks That Allow US Players

16 Jul

Many people in the U.S. who would like to play real money card games online find that they have trouble finding casinos that allow U.S. players. Many casinos indefinitely suspended the accounts of U.S. players in 2006 when the U.S. federal government passed the Unlawful Internet Gambling Enforcement Act (UIGEA). While this act made it more difficult for the rooms to accept money from U.S. players, it does not necessarily make it illegal for them to accept players in the U.S.

Why Some Casino Networks Do Not Allow U.S. Players

According to some interpretations of the law, the UIGEA makes it illegal for banks to transfer money to, or accept transfers from, online gaming sites. This makes it more difficult for U.S. players to pay the rooms they play in. Some online casinos responded to this difficulty by simply suspending the accounts of U.S. players. Since the government made it difficult for them to send money to and receive money from players in the U.S., they decided to concentrate on gamers in other countries.

Why Some Casino Networks Still Allow U.S. Players

Some online poker networks insist that the UIGEA has nothing to do with them because they do not offer “games of chance” to players in the U.S. Instead, they offer games of skill. Furthermore, players bet against each other so they never pay the house directly when they lose. This interpretation of the UIGEA means that some networks can still offer their services to players in the U.S. without breaking any regulations. They should also be able to receive payments from players’ bank accounts without any restrictions.

There are currently multiple lawsuits attempting to define the UIGEA more clearly. Until the courts specifically say that casino networks cannot accept payments from U.S. players engaging in games of skill, though, there are few reasons for the organizations to pull out of the U.S. market as long as they are willing to fight back.

Finding Casino Networks Allowing U.S. Players

UIGEA helped create a backlash from many online casinos and U.S. players. Instead of giving up their games, many gamers shared information with each other about places allowing U.S. players. While the number of networks allowing U.S. players shrank, it did not necessarily cause a significant disruption in the business of casinos that were willing to accept accounts from players in the U.S. because more people flocked to those sites. There are numerous blogs and websites that can provide information about online casinos that still allow U.S. players. It requires some research, but Uthe UIGEA has only created a small speed bump for players committed to their games.

Rachel Ross is an avid gambler and writes articles about gaming strategies and gaming laws. Many of her articles concern the laws of US online casinos and online gaming.

 
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Sit and Go Poker Strategy For Players of All Levels

16 May

Unlike cash games, when you lose all your chips, you are not allowed to buy back in. When you go broke, you are eliminated from the sit and go and must register for a new one before being able to play again. Instead of winning or losing money on every hand, the money is distributed at the end of a tournament. A set number of places will receive a percentage of the prize pool according what position he or she was eliminated.

In the first few rounds while the blinds are relatively low compared to size of the average chip stack, a player should tend to be more selective with their hands. The reason for this is that the longer you are in a tournament, the better the chance that you will be able to place in the money. This style of thinking is crucial to success in sit and gos, as it is more important to be safe and try to place in the money than to win a particular hand.

When the blinds go up, people start going all in to steal the blinds. This is a common move in sit and go poker strategy, and one that you should employ when you are either on the dealer button or in the cut off position. In the small blind, your range of hands that you can play also increases, so it’s best to go all in with almost any two cards when the blinds get high enough.

Remember to be tighter early on and looser in the later stages of the tournament. Once you place in the money, it is advisable to try and steal as many blinds as possible to try and get first place money.

In conclusion, sit and go poker strategy is much different than typical cash games. The possibility of elimination and the increasing blind structure creates a different poker environment entirely. Getting better is simply a matter of experience, so play as often as you can.

Finally, the best sng strategy and one that is simple: simply play at two, if not more tables at a go. Sitting at a single table can be very uninteresting and this will result in losing your concentration and that in turn can lead to making bad decisions.

If you would like to read sit n go poker news or know more about SNG, than go to this icm poker.

Use our sng model to dominate sit n go tournaments.

 
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The Best Casino Players Club – Harrah’s Total Rewards

10 May

Casino gamblers know all too well the importance of casino players clubs. In recent years, these loyalty programs have evolved into extensive networks of cards, statistics, levels of play, and comps earned.

But the basic idea is still the same: “the more you play in our casino, the more freebies we offer to entice you to come back time and time again.” There is a marked difference, however, between the clubs these days and from the days of the dusty Fremont Street blackjack table – a difference that has taken advantage of the casino corporate takeovers of recent years. The new idea is: “the more you play in our casino, the more freebies you get in ANY of our casinos.”

If you play, for example, at Caesars Atlantic City, you are in effect playing at dozens of different casinos at the same time, earning the same comps, getting the same clout. Then, when you later decide you want to travel to sunny Las Vegas, you don’t have to build up your status all over again – it comes with you.

The two largest players clubs are Harrah’s Total Rewards and MGM Mirage’s Players Club. Total Rewards (which is accepted at Harrah’s, Caesars, and dozens others) is by far the largest and most widely-accepted. If you are interested in joining a casino players club, your best “bet” (no pun intended) is Total Rewards, since you instantly become associated with about 40 casinos worldwide. (By comparison, the next-highest rewards program, MGM Mirage’s Players Club, is accepted at just over a dozen casinos.)

The lowdown of the program: Most importantly, Total Rewards members can redeem their comps in all Harrah’s-owned casinos, which includes Caesars, Bally’s, Flamigo, Rio, Paris, and dozens more. To participate: get a card at a Total Rewards counter (they’re free) and present the card whenever you play.

Its also extremely easy to track your progress, and to see “where you stand” when it comes to your level of play. Total Rewards has four levels, depending on how much you play in a year: Gold, Platinum, Diamond, and Seven Stars. For slot players, your level is based on your coin-in (not total loss), so you could leave a winner and still receive comps. If you coin-in $20,000 in a year at slots, you receive Platinum – $50,000 gets you Diamond, and $500,000 buys you the elusive Seven Stars.

Table game players are based on an algorithm that factors in time played, game played, and average minimum bet. Its a bit harder to exact your progress at table games, and you won’t know how much you’ve earned unless you ask a pit boss.

And that’s it. Once you get some statistics on your card, you can transfer them anywhere. And your points translate directly to “comp dollars” which are redeemable across Harrah’s roster. Slot players get $1 comp dollar for every $1,000 they coin-in.

Please remember, however, that coin-in is not based on your loss, its based on your play. If you coin-in $1,000 and win big, you might end up with leaving with both more money in your pocket and more comps in your bank. It is your lucky day!

Dirk Vanderwilt is the author of several travel guidebooks for the Tourist Town Guides series. Tourist Town Guides offer independent, honest advice about America’s top tourist hotspots.

For more information, visit http://www.touristtown.com

 
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