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2008 National Commercial Casino & Racino Gaming Revenue Analysis

11 May

A Period of Adjustment

Oops! That giant hissing sound is the gaming balloon that had been growing over the years, slowly losing air. But, it has not been a tide that lowered all ships however, as some emerging and expanding gaming jurisdictions showed strong growth in 2008.

Overall, the commercial and racetrack casino sectors (excluding Indian gaming), experienced a 3.5 percent decline in gaming revenues for 2008, generating a total of $36.2 billion, down some $800 million from 2007. It was the Racino sector that has tempered this drop, as they showed a gain of almost $1 billion in 2008, thereby bringing the Commercial sector market decline to $1.8 billion, or 6.7 percent. Nevada was the biggest loser in 2008, dropping almost $1.3 billion, more than half of which stemmed from the Las Vegas Strip segment.

Hunkering Down

For the most part, casino operators were caught relatively flat-footed by the extent of the 2008 revenue downturn, as it was not until the third and fourth quarters when it really nosedived. Riding the crest of year over year market growth across the country and the availability of ample credit and equity funds, new construction and expansion proliferated in recent years. Today, faced with the realities of declining, or at best stagnant demand, many of these projects are now considered over-leveraged and/or over-sized. As a result many gaming companies are attempting to renegotiate their debt – made more difficult by lower valuations – while also paring down operational costs. The latter has become a very problematic conundrum when dealing with the competition, especially in those jurisdictions that are now vying for market shares with new emerging casino projects in neighboring areas. A topic we discuss more fully in the State by State analysis section of this publication.

As a result of these conditions the gaming industry landscape is now strewn with impending fatalities. Among the more notable troubled firms are Station Casinos, Empire Resorts, Harrah’s Entertainment, Greektown Holdings, Legends Gaming, Tropicana Entertainment, Herbst Gaming; and the list grows each week.

“How long will these economic conditions persist, and are we at the bottom yet?” are questions no one appears to be answering yet. What is clear however is that most gaming jurisdictions will have to learn how to deal with a smaller pie.

Note:

This analysis includes only gaming revenues of licensed casinos and pari-mutuel outlets that offer casino games, and not Indian gaming operations, card rooms, or small non-casino type slot locations. The whole article, including revenue tables is available on our web page.

Input/Output Model

A key aspect that seems to have arisen from the ashes of this current trend is that many casino projects were just too large to support themselves. The input, in terms of investment dollars, was not proportional to the output, in terms of net profit after debt service, compared to previously achieved results. More and/or bigger is not always better. Seeing the rise in non-gaming revenue at the Las Vegas Strip resorts, gave impetus to the development of more comprehensive amenities in many other jurisdictions. The flaw in this strategy however is that the costs associated with widening market penetration and occasioned-use, are significantly higher than those incurred to attract the base market.

As daytripper markets become more competitive, casino venues will have to rely more and more on their in-house hotel patrons, and size their properties (and expectations) accordingly. While Steve Wynn started a major trend in creating up-market mega-destinations, there simply was not enough demand on the Strip to warrant the many other similar projects that followed that aimed at the same niche.

The trick is to strike a happy medium in project configurations; which of course require less of a ’seat-of-pants’ approach, and one that is more studied. A shameless plug for development consultants like ourselves.

Other Gaming Activities

Although there are no published detailed data of American Indian gaming revenues, anecdotal evidence appears to suggest that this segment has been as hard hit as the Commercial sector. The two Connecticut Indian gaming installations report slot revenue of $1.6 billion in 2008, representing a drop of about 7 percent, or almost $114 million, more than doubling the 3.5 percent drop from the year before. This market is apparently still reeling from the ripple-effect of a casino expansion in Rhode Island, and the opening of slot operations in New York and Pennsylvania.

The Arizona Department of Gaming reports that contributions based on a gaming revenue formula from the state’s 23 Indian gaming casinos, have been declining every quarter in 2008 compared to the previous year; decreasing .8 percent in the first quarter, 7.5 percent in the second quarter, 9.5 percent in the third quarter, and 16.1 percent in the fourth quarter.

Some SEC reporting Indian gaming properties report similar decreases. Seneca Gaming, which operates three Class III casinos in upstate New York, reports that while calendar year 2008 showed an almost 2 percent growth rate in gaming revenues, there was an 8.7 percent decline in the third quarter and an almost 10 percent decline in the fourth quarter of 2008, compared with 2007. Gaming revenue trends at nearby Niagara Falls, Ontario were down 1.5% in 2008 compared with 2007.

It’s been a mixed-bag for state lotteries across the country. The North American Association of State & Provincial Lotteries reports that U.S. lotteries generated a total of $60.6 billion in sales in fiscal 2008, up about 3 percent from the previous year; yet some jurisdictions reported decreases, most notably California, which showed an 8 percent drop. Inasmuch as some of these states are on various fiscal year ends, it would seem that the data does not reflect the impact of third and/or fourth quarter results.

According to data provided by Equibase, horse racing pari-mutuel revenues continue their downward spiral, falling 7 percent to $13.7 billion in 2008, versus $14.7 billion in 2007.

Planned & Proposed New Expansions

As previously noted, it has been new gaming jurisdictions that have spawned much of the growth in annual casino/racino revenues over the years, and their impact is apt to continue into the near future.

Florida

Miami Dade voters approved a ballot issue that allows each of three pari-mutuels to have a casino facility of up to 2,000 slot machines. The Flagler Dog Track and Miami Jai-Alai are reportedly planning opening in late 2009 or early 2010, while the Calder installation in Miami Gardens has yet to announced its plans. There are numerous other proposals being considered that would further expand casino development throughout the state.

Illinois

The state finally got around to reissuing its tenth license, late in December, 2008; awarding it to Midwest Gaming & Entertainment, LLC for a 1,200+ game casino located in Des Plaines just east of O’Hare. The new facility is not likely to open until 2010. There has also been some discussion about allowing an increase in per location gaming positions and slots at racetracks, although neither initiative appears to have any traction at this time.

Kansas

The state’s expanded lottery program that allows for the development of four casino gaming zones and slots at existing horse and dog tracks appears mired, as only one facility is presently under construction, while three other proposals were rescinded. The only bidder on the Cherokee County contract, claimed it could not compete with the new Quapaw tribal casino in Oklahoma, which is located so close to the state line that its parking lot is in Kansas. The Boot Hill Casino Resort in Dodge City is planing a December 2009 opening with 575 slots and 10 table games, along with a second phase due to open in 2011 with 875 slots and 20 table games. The state has extended the application process for the other three zones until April, 2009.

Kentucky

There is still a lot of ‘jockeying’ going on, but the prospect of as many as eight slot parlors and racinos appears to be back on the front-burner, but likely not resolved during the current legislative session.

Las Vegas

There are about 14,000 rooms scheduled to come on line in 2009, with the most recent being the 390 room M Resort in Henderson. There are expansions underway at both Caesars Palace and Hard Rock; and new hotels include two components of the City Center project, and the Fountainebleau.

Louisiana

Pinnacle Entertainment’s new casino development projects in Baton Rouge and Lake Charles, while delayed, are reported to still be on-track for opening this year and/or early 2010.

Maine

There is a bill under consideration that could more than double Penn National’s slot machines to 3,000, as well as a proposal that would remove the restriction that slots be located within five miles of the track. Scarborough Downs, which has been unsuccessful in convincing local residents to allow slots, may be considering moving to a more hospitable town.

Maryland

A referendum was approved in November, 2008 that allows for the development of five casinos with a total of 15,000 slots, and now the bidding war is afoot; although it is not as intense as the state had anticipated.

Mississippi

Grand Soleil Casino Resort in Natchez had been slated to open in 2008, but has run into various financing issues; and while the hotel portion is open, the riverboat is reported to open in the Spring of ‘09. Harrah’s Margaritaville Casino in Biloxi, while scaled back somewhat, is still on track to open this year.

New England

Massachusetts, a sleeping-giant in terms of market potential, is still maneuvering to open casinos/racinos, and/or a Class III Indian gaming facility, but cannot seem to muster the political support. A recent study completed by Dartmouth University estimates that Massachusetts resident spent more than $920 million last year at Connecticut casinos and slot machine parlors in Rhode Island and Maine. The New Hampshire legislature recently declined an option to develop casinos, however the topic is likely to be revisited, especially if Massachusetts decides to go forward. There are also attempts in Maine to reconsider its options.

New Jersey

Atlantic City’s casinos have imposed their political will on staving off the addition of slot machines at racetracks by recently agreeing to continue augmenting purses with an additional tax. The governor however, has appointed a new panel to study the state’s sagging racing program; which ironically, can only be preserved by allowing the tracks to have slot machines; especially at the Meadowlands. (See The Nor’easter Squeeze section)

New York

Just when it looked as if Aqueduct’s 4,500 VLT facility would finally be developed, the winning bidder indicated an inability to make the required $370 million fee, citing the current lending climate, and throwing the project back into the lap of the governor. Although the market demand in the area could be considered quite strong, the prospect of additional competition from nearby Belmont could have an impact on Aqueduct’s underlining economic feasibility, especially considering that slightly less than 30% of the net win is retained by the operator.

Plans to relocate Monticello Raceway into a resort complex are being reconsidered; perhaps owing to both the probable opening of at least one or perhaps two racino operations in the NY metro area, and the resurfacing of initiatives to development a Class III Indian gaming facility in the Catskills.

Ohio

Yet another gaming proposal is being put forth in Ohio, after last year’s version was turned down by the voters. This plan calls for one casino each in the state’s largest cities: Cleveland, Columbus, Cincinnati and Toledo. There would be a minimum investment required of $250 million, as well as an initial licensing fee of $50 million, and a 33 percent tax on gaming revenue.

Pennsylvania

The Sands in Bethlehem is due to open in the Spring of ‘09, and the new Rivers project in Pittsburgh is expected to be operational in August, ‘09; while Philadelphia’s two slot facilities still wallow in a political mire, but are anticipated to start construction this year.

South Dakota

The Lodge at Deadwood is slated to open in the Fall of 2009, and include 300 games, 140 rooms and a wide variety of amenities.

Texas

Legislators are proposing a voter referendum that would amend the state constitution to allow casino gambling in designated areas, as well as allow gambling on American Indian lands in Texas and at existing racetracks.

West Virginia

The Greenbriar, the state’s venerable resort facility has filed for bankruptcy, but has a new suitor in Marriott Hotels, who have reportedly tendered an offer. State government has proffered the notion of allowing the resort to offer casino games, but this effort is in too early a stage to have any traction one way or another.

Indian Gaming

A recent Supreme Court ruling that restricts the taking of lands into trust on behalf of federally recognized American Indian tribes has further stymied some new Class III gaming projects across the country. Moreover, there were eleven Indian casino projects rejected by the DOI last year because of its new rule that casinos must be near enough to a reservation that tribal members can work at them. It has been suggested that the new Obama administration might be more sympathetic to the development of Indian gaming projects, but this issue has yet to be addressed.

Meanwhile, there are other Class III projects in the various stages of development. The Seneca casino project in Buffalo, NY, while operating a small temporary facility, has delayed an already under construction permanent facility until the market rebounds. They have also expressed an interest in developing a casino in the Catskills. The state gaming compact with Seminoles in Florida is being challenged, and could impact their plans for larger projects. There are new Indian gaming projects set to open in Michigan and Oklahoma this year, and others are in the planning stage. Texas may allow the reopening of Indian gaming facilities and allow other venue; and there are plans afoot by the Navajos in Arizona to construct additional casinos. California is poised to open two to three new Class III casinos in 2009/10.

The Nor’easter Squeeze

Total gaming revenue in Atlantic City has declined 7.6 percent, from $4.9 billion in 2007 to $4.5 billion in 2008; with decreases continuing into 2009, as the city is finding itself in an intense comp-war with the Pennsylvania venues. At one time the only casinos in the Northeast were located in Atlantic City, where it looked as if it might actually even eclipse the Las Vegas Strip’s annual gaming revenues.

Slowly however its market share was being encroached upon, first by the development of a large Class III gaming operation in Connecticut, and then another; slots operations in Rhode Island, and then video lottery terminals at New York racetracks, racinos in West Virginia and Delaware, and most recently Pennsylvania.

Now, with the planned opening of slot operations in Maryland, the impending opening of a new casino in Bethlehem, PA, and eventually two operations in Philadelphia, the noose is tightening around Atlantic City’s future prospects. It’s reliance on day-trippers lulled it into a false sense of security, and it now finds itself having to redefine its mission statement to “destination resort.”

The only problem with this strategy however is that it is ill-equipped to pull it off. For all intents and purposes, Atlantic City is under-roomed and/or over-gamed. There is simply not enough day-tripper market to go around, and their effective trading area is tightening, as the peripheral populations northward now/will have more ready access to a widened supply in New York (Yonkers, and soon at Aqueduct and possibly Belmont), westward in Pennsylvania; and southward in Delaware, West Virginia and Maryland.

Other than the ocean access, the city’s only real competitive advantages are its hotel capacity and the availability of table games, although the latter is likely to eventuate in Pennsylvania, and possibly Delaware. In order to adequately compete as a destination resort the city needs to develop additional guest rooms and not necessarily gaming capacity. By comparison, the Las Vegas Strip properties – true gaming destinations, in that they do not have much of a day-trip market, except for the ‘locals’ – have an average of .87 gaming positions per guest room; while Atlantic City’s average is 2.74 positions per guest room.

It is not a coincidence that Atlantic City’s two largest hotels, the Borgata and Harrah’s Marina, both of which added new rooms in 2008, were the least impacted by the latest downturn. The Borgata experienced a gaming revenue drop of 1.6 percent, while Harrah’s Marina reported a 4.9 percent increase compared to 2007. Moreover, the hardest hit venues, namely the AC Hilton, Resorts and the Trump Marina, also have the smallest number of rooms. In the meantime some of the venues are teetering on viability, including the the Trump properties and Resorts; with the hoped for sale of the Tropicana has been further delayed, and losing valuation.

With a steady rise in gaming revenues through 2006, the city seemed prime for further development, which precipitated planning for four new resort projects, each of which have now been indefinitely delayed. Revel Entertainment Group’s $2.5 billion project remains an iron skeleton, Pinnacle Entertainment has announced it might seek to sell its razed Sands site, MGM Mirage has shelved its casino plans, and Penn National appears to have stopped its pursuit of the Bader Field airport site.

Perhaps the city should seek to return to its roots, leveraging its beachfront, and create more recreational activities and special events.

A full state by state analysis is available at our web site.

William J. Palermo is Chief Operating Officer of Gaming & Resort Development, Inc, of Laguna Woods, CA. The company can be reached at 949-770-1733, or via e-mail: wjp@casinodev.com, and they have a web site: http://www.casinodev.com The firm provides consulting services in the development, financing, feasibility studies, planning, marketing and operation of casino, hotel, restaurant and recreational projects. Their client roster includes many tribal communities in the U.S. & Canada, and commercial projects around the world.

 
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Casino Gaming

08 Apr

If you are one who enjoys gaming, then you may want to read this to get a little more action for your money. With the implementation of Indian casinos, the gambling industry has increased phenomenally. One can likely travel about one hour now and get to any casino. If you’d like to take a trip, take into account whether you want to stay overnight, whether alcohol beverages are served, and what type of games are present. From experience, each casino typically has different slot machines as well as different floor plans and yes carpeting, which either add or take away from your experience. Some casinos do not have hotels.

When playing at a casino, first thing you should do is get yourself a player’s card. Each casino has their own player’s card which tracks your play, and in turn provides the player with “comps” to receive free meals, free prizes, free shows, and more importantly free accommodations. Some also offer free play, yes totally free.

When you decide to gamble, decide which type of gaming you prefer and do your homework on what the odds are for winning. The best odds are for either Black Jack or Poker. At least with the aforementioned games, one can use their skill to better the odds. Slots are one of the biggest payoffs for the casino, thus if you prefer slots, use your card, and you will receive a lot of comps but don’t expect the odds to be in your favor. Slots pay out randomly, you are either in the right place at the right time, or the wrong place at the right time (to not win).

Most important of all, before you arrive at the casino, determine how much you want to play or are willing to lose, and once that bankroll is gone, it is time to leave.

 
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The Online Casino Gaming Era

16 Sep

Since online casino gaming has been introduced to the world, casino games have been brought to the fingertips of enthusiasts and players, saving them the time and effort to venture on actual casino establishments. Thus, these games became very popular among players.

Types of Online Casino Games

Based on the playing platform used, there are three main types of online casino games. The three main types of these are the download-based, no-download, and the live-dealer games. Download based casino games are those that require the player to download the software from the casino website, while the no-download versions are those that can be played directly on the browser, without having to download any software patch. A third type of casino game exist, which is the live-dealer games. In this type, multiple players can play against the banker or against each other, in which a real person is serving as the banker in behalf of the casino website, and can be seen live through the use of a camera.

Categories

In most online casino websites, there are four common categories of casino games that can be found.

Slots

The first, and one of the most famous game, is the online slots. Online slots, which are also commonly called as video slots, can be played in many sub-categories, containing a lot of exciting themes. These subcategories include bonus slot machines, 3 reel slots, progressive jackpot games, 5 reel video slots, 7 reel games, traditional slots, and holiday-inspired slots games. These online slot machines are one of the main attraction of most casino websites, since they are all very easy to play, plus they offer the best jackpots available in any games, especially the progressives.

Video Poker Games

Another common attraction in casino websites are the video poker games. Video poker is considered as the combination of both slots machines and poker. The player plays against the machine. The game play is based on a 5-card draw poker, and the same set of poker hand rankings is used in the casino game. Video poker games can be played in single hand, 2-4 hand games, and in mega multi-hand versions.

Table Games

The third most common game in online casinos are those called the table games, which are played on the table in live casinos. The most notable table games are the blackjack, craps, roulette, and baccarat. Other table games include Pai Gow poker, Caribbean stud poker, and war.

Specialty Games

Some unique games in online casinos are called the specialty games. These are games that are not commonly found in most live casinos, and include the keno, dazzling dice, poker dice, bingo bucks, etc.

Online Bingo and Poker Rooms

Bingo rooms and poker rooms are very common in the web today due to the popularity of the said games. Online bingo rooms can accommodate more than one player at a time, as well as the online poker rooms.

Online casino gaming offers a whole lot of new experience for the players. They can enjoy their favorite casino games without having to leave their place or their work. Thus, entertainment convenience is one very indispensable benefit of online casino games.

Dave Newgates is a writer of gambling and casino related articles for Online Casino Seven to help you learn more about online casino gambling with the best guides for casino games like online bingo and video poker.

 
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Harnessing your Players’ Passion for Gaming in All of your Casino Marketing Efforts!

26 Jul

Harnessing your players’ passion for gaming is something that most casino marketers will agree is the easiest way to increase frequency of play and time at the table/machine. What they can’t agree on is what method is the best. What if it was possible to harness your players passion for the games that they love in a way that could also reward Your Casino with new quality high Theo Players.

When you have a high theo player, some would argue that the best way to reward them is with some type of extravagant gift, or experience that would take them off of the casino property. On the surface this tactic makes sense, because it gives the host some 1 on 1 time to get to know the clients likes and dislikes. There are a couple of problems with the above scenario.

1) When you take someone off property to an event, you take away from the time that they can gamble at your casino.

2) By showing them a great time, they may remember this fondly and even tell some people about it, but they will not be actively engaged in promoting your property

3) While getting quality time with your high theo players is of great importance, remember that the ultimate goal is to earn more revenue for the casino

What can you, as a casino marketer do to ensure that your player development program is as efficient as possible while giving you a better ROI. Why not let your players Bring the Casino Home with a truly targeted player development gift. Everyone talks about targeted gift giving, and targeted player development, but a truly targeted player development gift taps into what Your Player is passionate about. Where better to start then with the very thing that they come to your casino to do, play their favorite casino game.

Finally there is a gift that is perfect for this crowd. A Casino Game of the Month Gift Club. It is the 1st of it’s kind, and since most casino marketers already use monthly gift clubs as player development gifts, this should be a no-brainer. A win-win for both the casino and the player. The player winds up with a branded Home Game set-up as a reward, and the casino winds up being able to do something that has not been possible as of yet….Sponsor Your Players’ Home Game.

Every week when they get together with their friends to play Poker, they along with their friends will be staring at your brand throughout. They say it takes between 4-8 impressions to change the buying habits of someone. Is it worth it to wait a couple of months to add up to 6 new players to your database?

This is what the casino industry needs during this time of growth. By cultivating your players where they are the most comfortable, and allowing them to practice with their buddies, you are building an even stronger bond with your player. The Game of the Month Club allows you to cross-promote other games within your casino that have higher house advantages.

Eric Hansel is the President of Executive Gaming Monthly….The 1st Casino Game of the Month Gift Club, and the coolest gift around. Eric lives in New Jersey with His wife and Son. To find out more about how Executive Gaming Monthly can help you to optimize your promotional spending check out http://www.ExecutiveGamingMonthly.com, or give us a call at 201-927-3526.

 
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Casino Employment – National Gaming Job Scene Grows as Casino Count Rises

25 May

The fact that gambling is now legal in many states means that employment opportunities are available for casino workers nationwide. Smaller casinos are more likely to hire those new to this working environment.

Working in the gaming industry is not confined to the Las Vegas city limits only. In the United States, more than a million people have casino jobs. With the number of casinos being opened in areas other than Nevada, you may not have to look far from your home to find interesting employment.

In addition to casinos in Atlantic City and parts of Louisiana and Mississippi, you can find work in states where legalized gambling is permitted. A number of Indian reservations also operate casinos, and these are also sources of employment. You may be interested in finding work at a casino located in a luxury hotel. All of these options are available to people interested in casino work.

Depending on the state, you may be required to get a license before being able to work in a casino. Even staff members who are not involved in gambling activities may be required to get certified as a condition of employment.

If you are looking for work at a casino in your area, the Internet can provide you with valuable information. If you don’t live close to a casino, you may need to consider moving to another city to get hired by a casino. Check out the web site for the casinos you are interested in applying to for career information. Employment agencies can also help you to get your foot in the door at one of these employers.

A friendly attitude that strikes the right balance between having fun and being respectful will go a long way when you are working for a casino. If you can handle a fast-paced working environment and still have patience to deal with guests toward the end of a long shift, then working in a casino may be a good choice for you.

A certain amount of empathy is required for casino work. The guests you will be dealing with may be riding high because they have had good luck at the tables or on the slot machines, or be very disappointed because they have just lost everything they won that evening on one roll or one hand. You need to be able to understand how to interact with people on both ends of the spectrum to be successful as a casino worker.

A person who has never worked at a casino before will have a better chance of being hired for their first casino job at one of the smaller establishments. Seniority is considered important in this industry, and you will need to pay your dues before you can rise through the ranks. You need to prove that you are trustworthy person who has been able to stick to a casino job for some time before one of the larger casinos will consider you for a position.

Since the gaming industry is strictly regulated, you need to have an eye for detail and an ability to follow instructions to the letter. The instructions you are given are for a reason; even if you think you know of a better or more efficient way to do things, you need to follow company policy. If you are not able to follow instructions consistently, you will not be able to keep your casino job for very long.

Gambling is becoming more popular with time, and the demand for casino workers will increase. Now that casinos are being opened in other locations nationwide, you have a better chance of getting a job in the casino industry close to your home.

The key to getting jobs in Las Vegas casinos or at a casino anywhere else is knowledge. Sometimes it’s necessary to go to casino dealer school but other times experience in the hospitality industry or in a customer-facing job is all that’s needed. Jeff Craft writes about unique jobs around the U.S. and abroad for JobMonkey, a free website that highlights many different employment niches. The website includes thousands of pages of information explaining how many industries work, job descriptions, a job board, and resources for job seekers. Learn from Jeff how to get casino jobs and jump start your job search.

 
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